Indian Institute of Management Kozhikode (IIMK)

Advanced Product Management

IIM Kozhikode's Advanced Product Management (APM) program equips product managers with advanced skills to develop, launch, and manage products, emphasizing customer-centricity, value creation, and decision-making.

Program Overview

IIM Kozhikode's Advanced Product Management (APM) program is a comprehensive offering designed to equip participants with the necessary skills, knowledge, and contemporary practices in the industry to effectively develop, launch, and manage products and services. This course covers essential topics such as the value delivery process conducted by a Product Manager (PM), the varying roles in B2C and B2B markets, understanding customer insights, and utilizing appropriate tools. Participants will also gain insights into strategies for new product identification, development, testing, launching, and disruptive innovation. The program integrates all aspects of product development and modification through a simulation, providing a holistic learning experience.

Course Content

  • Course Overview

  • Understanding value creation communication and delivery through

  • Products and Innovations

  • Value creation through new service

  • Understanding what is product strategy and what is not a product strategy, Product plan and product roadmap

  • Identifying market segment and selection of segment

  • Overview of the product launch and product positioning and messaging

  • Basic tenets of disruptive innovation theory

  • Understanding the concepts

  • Understanding the concepts

  • Common pitfalls in the theory’s application

  • Understanding the mechanism to take an innovative product into the mainstream market

  • The Phases in New Product Process

  • Evaluation tasks throughout the new product process

  • Generating ideas for new products

  • Approaches of concept generation

  • Concept testing

  • Product launching

  • Understanding and applying product analytics tools and applying them using user friendly software Excel, SPSS, XLSTAT

  • Analytical Approaches: Conjoint Analysis Market share calculation

  • Understanding Product, market orientation and competitor orientation

  • Product strategy and management at the BOP

  • Agile product management

  • Minimum viable product

  • Minimum delightful product

  • Product management strategies in business markets

  • Understanding and applying product analytics tools and applying them using user friendly software Excel, SPSS, XLSTAT

  • Apply overall learning of the course in a simulated environment

Course Details

Mode of Study

Live Online

Class schedule

Saturdays - 03:30 p.m. – 06:30 p.m.

Duration of the Program

6 Months

Who this program is for?

Middle to senior level product managers, marketing managers, and sales managers across all industries.

Eligibility Criteria

  • Bachelor’s Degree (10+2+3 or 10+2+4)/Diploma (10+2+3) from a recognised university

  • Minimum 5 years of full-time work experience* post completion of qualifying education

  • *Internships and training experiences will not be considered as part of full-time work experience.

Selection Criteria

  • The selection will be based on the candidate’s corporate nominations and retail applications with credentials, subject to meeting eligibility criteria.

  • Final selection of participants will be solely done by IIM Kozhikode.

Does this program comes with Alumni Status?

No

Important Dates

Application Deadline 20th May 2023
Program Start Date 12th Aug 2023

Fees Details

Program Fees INR 1,60,000

Fees Notes

Note: *Taxes will be added as applicable *All fees will be collected by BCCL Note: In case the candidate rejects the offer from the Institute then the Processing Fee will not be refunded.

Certificate Details

  • Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certificate of Completion.’

  • Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a “Certificate of Participation.’

Sample Certificate

Key points about this program.

  • Contextually designed 6-month programme for product managers

  • Field research case studies and two simulations

  • Capstone project and 20-hour non-classroom real-life project

  • Peer-learning and networking opportunities

Apply By: 20th May 2023
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About the Institute

The Indian Institute of Management Kozhikode (IIMK) is a renowned management institute that offers postgraduate, executive, and doctoral programs in management. It was founded in 1997 with the aim of providing students with a strong foundation in business and management theory, as well as practical skills through experiential and case-based learning. IIMK's executive education programs are designed for working professionals. The programs offer courses in various areas, including finance, marketing, strategy, operations, and leadership, and are delivered by experienced faculty members and industry experts. The executive programs provide a mix of online and classroom learning to help participants stay up-to-date with the latest management practices.

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