Indian Institute of Management Indore
Program Overview
The Certificate Programme in Digital Marketing and Strategy (CPDMS) offered by IIM Indore offers an in-depth exploration of digital media, social media, and mobile applications in the context of marketing and branding. The program's primary objective is to provide participants with a comprehensive understanding of the fundamental marketing concepts and how they can be effectively applied in the digital realm. Throughout the program, participants will gain insights into various relevant applications and tools, develop proficiency in utilizing analytics for marketing assessment, and acquire the skills needed to devise strategic digital marketing campaigns. This holistic approach equips individuals with the knowledge and capabilities to excel in the field of digital marketing.
Course Content
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Introduction to Marketing Management Process
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Understanding the Consumer
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Consumer Decision-making
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Market Segmentation Process, Identifying Segments for Profitability, and Target Marketing
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Positioning Product and Services and Positioning Strategies
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Understanding Customer Value
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Introduction to Digital Marketing
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Digital Marketing Landscape
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Understanding Digital Business Models
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Digital Marketing Strategy
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Introduction to Search Engines for Marketing Applications
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Introduction to Social Media Marketing
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Online Reputation Management and Online Brands
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Measuring and Evaluating Digital Campaigns
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Keyword Research – SEO and SEM
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Introduction to Paid Search
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Advanced Methods – Paid Search
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Social Media Dynamics, Consumer Behaviour, and Channels
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Content-driven Marketing, Co-creation
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Building Tribes and Communities
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Social Media and Online Reputation Management
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Digital Stores, Human-centred Design, Product Operating Model
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Online Advertising Principles and Fundamentals
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Websites, Landing Pages, and Microsites
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Advertising through Instagram, Facebook, LinkedIn, and Twitter
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Analytics, Attribution Modelling, and Marketing Optimization
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Privacy and Online Marketing
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Brands and Brand Management
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Brand Equity
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Managing Brands in the Long-run
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IMC – What, Why, and How?
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Execution and Evaluation of IMC
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Crafting a Digital Strategy that Works
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Integrating Digital, Social, and Mobile with Traditional Channels
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Key Assumptions and Frameworks of Digital Strategy
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Introduction to Digital Marketing Analytics
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Budget Allocation Decisions
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Evaluating WOM Campaigns
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Attribution Modelling
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Social Listening and Analytics
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Selected Tool(s) for Analytics in Marketing
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Market Basket Analysis
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NLP-based Tools for Sentiment Analysis
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Overview of ML and AI Techniques
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Applications of ML and AI in Digital Marketing
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Introduction to Big Data Analytics
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Understanding Web Analytics
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Search Engine Optimisation/Search Engine Marketing
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Customer Relationship Management
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Business to Business Marketing
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Marketing of Services
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New Product Development using Digital Platforms
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Innovations in Digital Marketing
Capstone Project
Course Details
Mode of Study
Live Online with Campus Exposure
Class schedule
Saturday
First Session: 2:30 pm to 3:45 p.m. | Saturday
Second Session: 4:00 p.m. to 05:15 p. m.
Campus classes
3-Day, on-campus immersion at IIM Indore
Duration of the Program
12 Months
Who this program is for?
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Learners with strong passion for emerging technologies and a desire to be at the forefront of innovation can find great value in exploring the synergies between quantum computing and machine learning
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Scientists and academics with an interest in cutting-edge technologies can explore the intersection of quantum computing and machine learning to push the boundaries of their research
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Professionals already working in the field of data science or analytics can expand their expertise by incorporating quantum computing into th
Eligibility Criteria
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Diploma (10+2+3)/Graduate/Post-graduate (or its equivalent) from universities recognised by Association of Indian Universities (AIU) or UGC or AICTE, with minimum 50% aggregate marks in any one of them
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At least 2 years of work experience* post completion of qualifying education
Selection Criteria
Participants will be selected based on their application and overall profile.
Does this program comes with Alumni Status?
Yes
Alumni Benefits
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Communication of brochures and newsletters from IIM Indore
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Access to the IIM Indore Campus Library (onsite access only)
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Official e-mail ID and ID card of the institute
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Disclaimer: Mere successful completion of the programme, application submission, and payment of fee does not entitle a participant to be eligible for Executive Education Alumni status. IIM Indore reserves the right to confer Executive Education Alumni status. IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice. Only the courts at Indore will have the territorial jurisdiction to try any disputes arising in respect of the Executive Education Alumni membership being granted.
Important Dates
| Application Deadline | 22nd Oct 2023 |
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| Program Start Date | 9th Dec 2023 |
Fees Details
| Application Fees | INR 2,500 |
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| Registration Fees | INR 10000 |
| Program Fees | INR 2,40,000 |
Fees Notes
*GST will be additional as applicable. **Participant, at the time of application, pays ₹10,000 +GST, which includes ₹2,500 towards Application Fee, ₹ 3,500 towards Programme Fee, and Bank Charges of ₹4,200. In case of participants paying fee via NEFT, RTGS, IMPS, Cheque, or DD will get a waiver of 1.5% (maximum ₹4,200) on an overall fee of ₹2,87,400. Only applicable if all payments are made through same mode In case a participant profile is rejected by IIM Indore, ₹7,500 (Bank Charges ₹4,200 only for applicable cases) is refunded to candidate and ₹2,500 of the application fee is non-refundable.
Sample Certificate
Key points about this program.
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12-month online programme for digital marketers and entrepreneurs
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Hands-on, real-time campaign project (capstone project)
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Campus immersion module of 3 days
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IIM Indore Executive Education Alumni status
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About the Institute
IIM Indore, the Indian Institute of Management Indore, has emerged as a rapidly progressing institution in India. It has maintained a consistent position among the top 10 B-schools in the country for several years. With a strong focus on management education, research, and training, IIM Indore adopts participant-centric teaching methods and contemporary pedagogies to uphold its world-class academic standards. The institute is dedicated to developing socially conscious managers, leaders, and entrepreneurs who can drive positive change in society.
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