Offered by Indian Institute of Management Indore
A 12-month IIM Indore executive certificate delivered via live online masterclasses with a 3-day campus immersion, designed for professionals to master digital strategy, analytics, content and AI-driven campaign execution.
Indian Institute of Management Indore
The IIM Indore Certificate Programme in Digital Marketing & Strategy is a 12-month executive course that combines live online masterclasses with a three-day on-campus immersion to build strategic, analytical and execution capabilities in modern digital marketing. It covers social media, SEO/SEM, content strategy, display advertising, branding and AI-driven marketing.
Designed for working professionals from early-career to senior levels, the programme emphasises applied learning: weekly interactive sessions, hands-on tool demonstrations, and a capstone simulation that manages real budgets and live campaigns. Participants will leave with practical skills in campaign planning, measurement and optimisation, and the ability to link digital tactics to business outcomes.
Assessment is continuous through quizzes, assignments and exams; successful participants receive a Certificate of Completion and may apply for IIM Indore Executive Education Alumni status.
Key highlights and core differentiators that set this program apart.
Live Online Masterclasses
3-Day Campus Immersion at IIM Indore
Capstone project with real budgets and live campaigns
IIM Indore Executive Education Alumni status (subject to application)
GenAI for Managers — complimentary access
Core capabilities, strategic skills, and managerial frameworks you will acquire.
Essential delivery mode, timeline, and candidate eligibility at a glance.
Comprehensive breakdown of course modules, masterclasses, and hands-on projects.
Digital Marketing Landscape
Search Engines and Display Advertising Campaigns
Strategy Formulation and Analytics
Keyword Research
Paid Search
Future of Search Marketing
Social Media Dynamics
Consumer Behaviour & Channels
Creator Economy & Influencer Marketing
Exploring Platform
Advertising and Building a Personal Brand
Online advertising principles and fundamentals
Types and channels of digital advertising
Advertising through Instagram, Facebook, LinkedIn, Twitter, Analytics
Attribution modelling, and Marketing Optimisation
Brand Equity
Sales Promotion
Public Relations
Introduction to Digital Marketing and the Digital Marketing Landscape
Measuring and Evaluating Digital Campaigns
Crafting a Social Strategy that Works
Customer Segmentation
Recommender Systems and Market Basket Analysis
Social Network Analysis in Marketing
AI Learning to Marketing Execution
Real-World Marketing Applications
Market Landscape & Introduction to AI Agents
Manage real budgets and live campaigns to bridge the gap between theory and execution.
Master professional tracking tools and data optimisation techniques to boost your employability.
Enhance your resume with a high-impact internship simulation utilised by IIM Indore.
Develop data-driven expertise in audience engagement and campaign ROI.
Format, class schedules, campus immersion details, and evaluation criteria.
Experience peer learning, faculty interaction, and diverse perspectives in a structured campus setting.
Spend three focused days at the IIM Indore campus, learning directly from faculty and peers. Interact face-to-face, build professional connections, and gain broader industry perspectives that extend learning beyond digital. These sessions are structured to support deeper understanding and long-term clarity in your approach.
This on-campus immersion is carefully planned, but may shift to online delivery if required. In such cases, all sessions will be included within the programme's live online format. Either way, the structure ensures you stay connected to content, people, and experiences that support lasting professional growth.
Mix of online and on-campus sessions delivered via an Interactive Learning (IL) platform (Direct-to-Device).
Highly interactive teaching using lectures, case studies, simulations and demonstrations of tools depending on topic.
Final capstone project giving participants an opportunity to work on a real-time campaign.
Participants receive reading materials and may interact with faculty via email/chat.
Continuous assessment through quizzes, assignments, tests and examinations.
Participants required to meet minimum marks/grades as decided by the institute.
Attendance requirement: minimum 75% attendance is prerequisite for successful completion; grade cuts apply for
Eligibility criteria, work experience requirements, and admission steps.
Early-career Professionals: Build strategic foundation in digital strategy, branding, analytics, content and campaign execution.
Senior Executives: Refine planning, analytics and content delivery to align digital decisions with business outcomes.
Experienced Executives: Deepen ideation, campaign structure and performance tracking to contribute to larger digital goals.
Agency Professionals: Improve brief handling, research, creative execution and connect strategy to delivery.
Business Leaders: Understand digital consumer behaviour, analytics and brand communication to lead teams and drive growth.
Entrepreneurs and self-employed (including content creators/influencers): Enhance business reach using digital and social media.
Application submission and initial registration.
Profile review by the institute (shortlisting).
Offer/selection communicated; successful candidates complete onboarding and fee formalities.
Graduates gain official alumni recognition and lifetime networking privileges.
Regular newsletters and brochures from IIM Indore.
Onsite access to the IIM Indore campus library.
Official IIM Indore alumni ID card and email ID.
- Option to apply for alumni membership: 2-year membership ₹1,000 + applicable taxes or lifetime membership ₹10,000 + applicable taxes (application and fee required).
Key application deadlines, batch commencement dates, and intake schedules.
| Next batch | Dates awaited |
|---|---|
| Program Start Date | 24 October 2026 |
| Programme End Date | 2026-8 — (page showed August 2026 as approximate end in earlier state; course runtime is 12 months from start) |
Campus immersion is planned as a 3-day orientation at IIM Indore but may shift to online delivery if required; in such a case those sessions will be included within the programme's live online sessions.
Tuition fees, flexible installment schedules, and available financing options.
| Fee or instalment | Amount | Due date / terms | Notes |
|---|---|---|---|
| Registration Fee | ₹10,000 | At the time of Application | Registration fee (₹10,000). GST additional as applicable. |
| Instalment 1 (offer-related) | ₹45,500 | Within a week after the offer roll out date | Second component following application; source shows 45,500 in DatesAndFees instalment table (one table variant shows 45,000 in FeesPaymentContent — primary DatesAndFees table shows 45,500). GST additional. |
| Instalment 2 | ₹40,000 | 6-12-2026 | GST additional as applicable. |
| Instalment 3 | ₹40,000 | 6-2-2027 | GST additional as applicable. |
| Instalment 4 | ₹37,500 | 10-5-2026 | Alternative schedule shows 38,000 with different dates; source contains two instalment tables — preserve both values in notes. GST additional as applicable. |
GST will be additional as applicable.
Registration fee required: ₹10,000 at time of application.
Bank charges of INR 3,000 are excluded from the stated total; payment by NEFT/RTGS/IMPS/Cheque/DD may receive a waiver of 1.5% (maximum up to INR 3,000) on overall fees in specified conditions.
In case a participant profile is rejected by the institute, ₹2,500 of the application fee is non-refundable.
All fees are payable directly to Times Edutech and Events Limited (TEEL).
Discount for bulk nominations: organisation sponsoring five or more participants will be entitled to a group discount of 10% on the programme fee provided at least five participants attend.
Campus immersion may be converted to online if required; any such change will be reflected in the delivery schedule.
Common queries about the program, admissions, curriculum, and policies.
The total fee for the IIM Indore certificate programme in digital marketing & strategy is ₹1,70,000 plus applicable taxes and bank charges. A registration fee of ₹10,000 is required. Fees can be paid in instalments. Waivers are available for NEFT/RTGS payments.
The IIM Indore digital marketing course is a 12-month programme with weekend online classes and a 3-day on-campus immersion. It offers structured learning in strategy, branding, content, and analytics for professionals seeking deeper skills in the IIM digital marketing space.
The IIM digital marketing certification includes a capstone project powered by Stukent. This involves a real-world marketing simulation where you manage campaigns with budgets and analytics—translating theory into action in the digital marketing course IIM Indore structure.
The IIM digital marketing course online is delivered in a Direct-to-Device (D2D) format via live weekend sessions. It also includes a 3-day optional campus immersion. Some asynchronous content is also provided to support flexible, tech-enabled learning in the IIM digital marketing program.
Yes, upon successful completion of the digital marketing IIM Indore programme, you will receive a Certificate of Completion. You may also apply separately for Executive Education Alumni Status from IIM Indore, with additional benefits and a lifelong connection to the institute.
The IIM Indore certificate program in digital marketing is ideal for early-career professionals, agency executives, and senior leaders navigating digital transformation. Applicants must have at least 2 years of work experience and a minimum of 50% marks in qualifying degrees.
Alumni status for digital marketing in IIM includes access to the campus library, newsletters, official alumni ID, and email. You must apply separately and pay the membership fee to receive these benefits after completing the IIM marketing courses online.
The IIM digital marketing program uses continuous assessment methods such as quizzes, assignments, and exams. A minimum of 75% attendance is required. Grading is based on standards set by IIM Indore to maintain the integrity of certificate courses in marketing from IIM.
The IIM Indore certificate programme in digital marketing & strategy is not an MBA in digital marketing IIM, but it is designed for working professionals. It offers executive-level learning and application-focused modules taught by IIM Indore faculty.
The IIM digital marketing course includes modules on SEO, content marketing, digital analytics, branding, AI in marketing, and B2B strategy. The course offers hands-on training with 25+ tools and a capstone project to apply concepts in real-world digital scenarios.
Participants who successfully complete the prescribed course of study and fulfil academic requirements will be awarded a 'Certificate of Completion' by IIM Indore. Successful participants may also apply separately for IIM Indore Executive Education Alumni status (separate fee and application required).
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About the institute
Indian Institute of Management Indore (IIM Indore) is one of India’s leading public business schools, established in 1996. Part of the IIM family and designated an Institute of National Importance, IIM Indore has built a strong reputation for rigorous management education, research and practice. The institute offers a broad portfolio of programmes — from the two-year PGP and one-year EPGP to the five-year Integrated Programme in Management (IPM), executive MBAs and doctoral degrees — and combines participant-centric pedagogy with experiential components such as rural immersion and international modules.
IIM Indore is internationally accredited with the ‘Triple Crown’ (AACSB, AMBA, EQUIS) and maintains extensive international partnerships, student exchange programmes and industry linkages. Its suburban hilltop campus of 193 acres provides comprehensive academic, residential and recreational infrastructure including a large learning centre (library), sports complex, multiple hostels and dedicated facilities for executive and doctoral participants. The institute is recognised for a strong faculty cadre, significant research output and an influential alumni network that spans industry and public service.