Offered by Indian Institute of Management Indore
A 12-month IIM Indore executive programme combining weekly live online classes, practical tool-led training and a 3‑day campus immersion to equip sales and marketing professionals with strategic, analytics and AI-enabled marketing capabilities.
Indian Institute of Management Indore
This 12-month Executive Programme in Sales & Marketing from IIM Indore blends core marketing and sales theory with practical digital, analytics and AI applications. Delivered through weekly live online classes, asynchronous pre-modules and a compulsory 3‑day campus immersion, the curriculum covers 18 modules from marketing fundamentals and brand management to digital campaign execution, analytics and sales forecasting.
Designed for working professionals, the programme emphasises applied learning: case studies, projects and hands-on use of industry tools (Google Ads, HubSpot, Salesforce, SEMrush, Hootsuite and AI platforms). Participants graduate with a Certificate of Completion from IIM Indore, a pathway to Executive Education alumni membership, and practical skills to lead data-driven marketing and sales initiatives.
Key benefits include live faculty-led classes, industry-driven modules, complimentary access to GenAI resources, and direct exposure to campus workshops that translate strategy into executable commercial plans.
Key highlights and core differentiators that set this program apart.
Live online sessions led by IIM Indore faculty
3‑day on‑campus immersion at IIM Indore
IIM Indore Executive Education Alumni status on completion
Industry-driven curriculum with case projects and tool-led labs
Complimentary access to GenAI resources for managers
Core capabilities, strategic skills, and managerial frameworks you will acquire.
Essential delivery mode, timeline, and candidate eligibility at a glance.
Comprehensive breakdown of course modules, masterclasses, and hands-on projects.
- Marketing mix: 4 Ps of marketing
Marketing research methods and techniques
Consumer behavior analysis
Consumer lifetime value (CLV)
Segmentation, targeting and positioning (STP)
Introduction to branding, Brand Positioning, Brand Equity, Branding Strategy
MS Excel
Introduction to search engines for marketing applications
Introduction to social media marketing
Online reputation management and online brands
Why Business Analytics?
Business Analytics Life Cycle: CRISP DM
Descriptive and Inferential Analytics
Predictive and Prescriptive Analytics
Data Analysis using MS Excel
Introduction to Data Visualisation
- Development Process: From Ideas to Concept to Strategy
Understanding pricing
Consumer psychology & pricing
Social Media Marketing
Mobile Marketing
Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Content Marketing
Email Marketing
Web Analytics
Role of the sales force
Managing and controlling the sales force
Logistics
Distribution system design
Growth Strategies
Product life cycle marketing strategies
The Marketing Value Chain & GenAI
GenAI as a Creative Catalyst
GenAI as a Production Studio
GenAI as a Research Assistant
Role of Marketing communications
Developing effective communications
B2B Marketing Introduction
Organisational buying behavior
Case study- IKEA Market Entry Strategy
The 3 A'S of Marketing: Agility, Ability & Authenticity
Customer Centricity And Digital Innovations
Brand Management In The Digital World
- Moment Marketing: Digital Customer Journey
The sequencing of modules and topics is subject to the availability of the teaching faculty.
The curriculum matrix subject to change based on emerging industry trends and academic requirements.
Format, class schedules, campus immersion details, and evaluation criteria.
The programme includes a 3-day on-campus immersion at the prestigious IIM Indore campus, tentatively scheduled for August 2027. This immersive experience provides participants with the opportunity to engage directly with IIM Indore faculty, peers, and industry professionals through interactive sessions, case discussions, and workshops.
Designed to deepen conceptual understanding and foster collaboration, the campus module bridges classroom learning with real-world application. Participants gain first-hand exposure to IIM Indore’s academic environment and networking avenues that enhance both professional and personal growth.
(Note: If the on-campus module cannot be conducted, equivalent sessions will be integrated into the total online learning hours.)
The teaching approach will be highly interactive and technology-enabled, using lectures, case discussions, assignments, term papers and project work.
Sessions delivered via an interactive online learning platform with asynchronous content available on the learning platform
Face-to-face on‑campus sessions for selected modules and workshops
Reading materials and study resources provided; faculty interaction via email/chat
There will be end-term examinations (after each quarter), quizzes, assignments and projects. Instructors award letter grades (13-level scheme from A+ to F). A minimum 75% attendance is required for successful completion; grade penalties apply for attendance below 75%. Successful completion awards a Certificate of Completion from IIM Indore.
Eligibility criteria, work experience requirements, and admission steps.
Marketing Professionals: For individuals aiming to expand their expertise in marketing strategy, consumer behavior, and analytics.
Sales Managers & Executives: For professionals focused on improving sales leadership, forecasting accuracy, and distribution efficiency.
Business Owners & Entrepreneurs: For founders who want to strengthen market positioning, customer reach and profitability.
Career Changers: For professionals transitioning into marketing or sales roles from other domains.
Brand & Product Managers: For those responsible for brand identity, product pricing, and lifecycle management.
Digital Marketing Enthusiasts: For professionals passionate about mastering digital marketing, automation, and analytics.
Customer Relationship Professionals: For individuals managing customer success, CRM, or client engagement functions.
Diploma (10+2+3)/ Bachelor’s Degree or equivalent (10+2+3/4) from a recognised university or institution
Minimum 2 years of work experience after graduation
Internships and trainee experiences are not considered as full-time work experience.
Applications are reviewed by IIM Indore based on eligibility, academic background, and professional experience.
Selected candidates receive an admission offer from IIM Indore. Upon acceptance, they are required to pay the first installment of programme fees to confirm their seat.
Education loan and EMI options may be available through the programme’s associate partner (TimesPro). Applicants are advised to check with the partner for the latest financing details and eligibility.
Graduates gain official alumni recognition and lifetime networking privileges.
Communication of brochures and newsletters from IIM Indore
Onsite access to the IIM Indore campus library
Official alumni ID and institute email (subject to separate application and fee)
Alumni membership options: Two-year membership – ₹1,000 + taxes; Lifetime membership – ₹10,000 + taxes
IIM Indore reserves the right to confer or withhold executive education alumni status and to modify conditions.
Key application deadlines, batch commencement dates, and intake schedules.
| Next batch | Dates awaited |
|---|---|
| Program Start Date | 30 August 2026 |
The 3-day on-campus immersion is tentatively scheduled for August 2027; if it cannot be conducted, equivalent sessions will be integrated into online learning hours.
Module sequencing and curriculum are subject to faculty availability and may change based on industry trends.
Tuition fees, flexible installment schedules, and available financing options.
| Fee or instalment | Amount | Due date / terms | Notes |
|---|---|---|---|
| Total Fees (Excluding bank charges of INR 3,700) | ₹2,10,000 | — | GST will be additional as applicable. In case of participants paying fees via NEFT, RTGS, IMPS, Cheque, or DD, a waiver of 1.5% (maximum up to INR 3,700/-) on the overall fees of INR 2,47,134/- will be applicable. In case a participant profile is rejected by IIM Indore, INR 2,500/- of the application fee is non-refundable. All fees are payable directly to Times Edutech and Events Limited (TEEL). Discount for MOU Partners and Bulk Nominations: An organisation sponsoring five or more participants to this programme will be entitled to a group discount of 10% on the programme fee payable, provided that at least five participants actually attend the programme. |
| I | ₹10,000 | At the time of Application | GST will be additional as applicable (excluding bank charges of INR 3,700). If you choose to pay the entire fee amount (including both the Application Fee and the Admission Fee) through NEFT, RTGS, IMPS, Cheque or Demand Draft (DD) and subject to confirmation of credit, you will be eligible for a 1.5 % waiver. For the avoidance of doubt, the aforesaid waiver shall be applicable only where the full fee amount is paid in one transaction through the specified payment modes. No waiver shall apply in cases of partial payment, installment payment, or payment made through any other mode not expressly stated herein. *In case a participant profile is rejected by IIM Indore, INR 12,500/- (bank Charges INR 3,700 only for applicable cases) is refunded to candidate and INR 2,500 of the application fee is non-refundable. *Discount for MOU Partners and Bulk Nominations: An organisation sponsoring five or more participants to this programme will be entitled to a group discount of 10% on the programme fees payable provided that at least five participants actually attend the programme. |
| II | ₹50,000 | Within 7 days of offer roll out | — |
| III | ₹50,000 | 6th October, 2026 | — |
| IV | ₹50,000 | 6th December, 2026 | — |
| V | ₹50,000 | 6th February, 2027 | — |
Total programme fee indicated is ₹2,10,000 (exclusive of GST and bank charges). GST will be additional as applicable.
Registration/Application: an application/registration fee is charged (tables show application/installment entries: ₹2,500 or ₹10,000 depending on schedule). A portion of the application fee is non‑refundable if a participant profile is rejected (₹2,500 non‑refundable in some notes).
Payment mode waiver: Participants paying the full fee via NEFT/RTGS/IMPS/Cheque/DD may receive a 1.5% waiver (maximum waiver values stated in different sections: up to ₹3,500 or ₹3,700 depending on table). Waiver applies only where full fee is paid in one transaction via specified modes; not applicable for partial/installment payments.
Refund on rejection: In some schedules, if participant profile is rejected by IIM Indore, INR 12,500 (net of bank charges INR 3,700 where applicable) is refunded and INR 2,500 of the application fee is non-refundable. Another section notes INR 2,500 non-refundable and remaining refunded—preserve source conditions when advising candidates.
Group discount: Organisations sponsoring five or more participants are eligible for a 10% group discount provided at least five participants attend.
All fees are payable directly to Times Edutech and Events Limited (TEEL).
Common queries about the program, admissions, curriculum, and policies.
The programme spans 12 months, combining live online sessions, asynchronous pre-modules, and a 3-day campus immersion at IIM Indore.
Applicants should be working professionals with a graduation (10+2+3 or diploma) from a recognised university and a minimum of 2 years of work experience in marketing, sales, or related functions.
Yes, professionals from diverse backgrounds such as business development, operations, and consulting can join to transition or expand into marketing and sales leadership roles.
The programme follows a blended format: live online sessions with IIM Indore faculty, asynchronous pre-module content, recorded lectures, and self-paced learning via case studies and assignments.
Yes. The course includes a 3-day campus immersion at IIM Indore, offering direct engagement with faculty, hands-on workshops, and peer networking opportunities.
Learners gain hands-on experience with 25+ marketing and sales tools including Hootsuite, SEMrush, Salesforce, Google Ads, HubSpot, Mailchimp, and AI-driven platforms like Claude.ai and Uizard.io.
Participants will receive a Certificate of Completion from IIM Indore, recognised for its excellence in executive education and industry relevance.
Graduates can apply separately for Executive Education Alumni membership, gaining access to the IIM Indore library, official alumni email ID, and regular newsletters and event updates.
Yes. Easy EMI and education loan options are available through TimesPro and partnered financial institutions to make the programme more accessible.
Evaluation is based on assignments, quizzes, case analyses, and participation in both online and on-campus modules to ensure practical learning outcomes.
Graduates can pursue or advance into roles such as Marketing Manager, Brand Strategist, Sales Head, Digital Marketing Lead, or Product Manager, equipped with skills to drive business growth and digital innovation.
Certificate of Completion awarded by Indian Institute of Management Indore upon successful completion of the programme. (Sample certificate images are illustrative and may change at the institute's discretion.)
Indian Institute of Management Indore Certificate
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About the primary institute
Indian Institute of Management Indore (IIM Indore) is one of India’s leading public business schools, established in 1996. Part of the IIM family and designated an Institute of National Importance, IIM Indore has built a strong reputation for rigorous management education, research and practice. The institute offers a broad portfolio of programmes — from the two-year PGP and one-year EPGP to the five-year Integrated Programme in Management (IPM), executive MBAs and doctoral degrees — and combines participant-centric pedagogy with experiential components such as rural immersion and international modules.
IIM Indore is internationally accredited with the ‘Triple Crown’ (AACSB, AMBA, EQUIS) and maintains extensive international partnerships, student exchange programmes and industry linkages. Its suburban hilltop campus of 193 acres provides comprehensive academic, residential and recreational infrastructure including a large learning centre (library), sports complex, multiple hostels and dedicated facilities for executive and doctoral participants. The institute is recognised for a strong faculty cadre, significant research output and an influential alumni network that spans industry and public service.