Goa Institute of Management Executive PGDM in Healthcare Management

• Introduction to Healthcare Operations

- Process Mapping: Process Analysis

- Facilities Layout: Product and Process Layouts

- Quality Management: Lean, Six Sigma, • Control Charts

- Forecasting: Moving Average, Exponential Smoothing

- Inventory Management: Economic Ordering Quantity, Newsvendor Problem

- Queuing Theory: Queuing Models

- Optimization: Linear Programming, Integer Programming

- Project Management: CPM, PERT

- Demand for accounting information: Users of financial accounting information.

• Overview of three financial Statements (i.e., Balance sheet, Income statement and Cash flow statement) and Annual Report.

- Accounting concepts: Business entity, Money Measurement Concept, Going Concern Concept, Cost Concept, Accrual Concept, Realization Concept, Dual Concept, Periodicity concept, Matching Concept

- What is the Accounting Equation: Assets, Liability, and Equity?

• Dual aspect concept and analysis of business transaction on the accounting equation.

- Balance Sheet or Statement of Financial Position: Overview, Definitions of Assets, Liabilities and Owner’s Equity, Current vs non-current assets, Tangible vs intangible assets, Preparation of balance sheet

- Income Statement or Statement of Profit and Loss: Overview, Difference between cash basis accounting and accrual basis accounting, Definitions of Revenues, Cost of Sales, Gross Margin, Other Expenses, Net Income.

- Concepts: The Accounting Period Concept, Conservatism Concept, Realization Concept, Matching Concept, Consistency Concept, Materiality Concept, Preparation of Income statement, Relationship between Balance Sheet and Income Statement

• Recognition of Revenue

- Long-Lived Assets: Asset versus Expense, Depreciation, Different depreciation calculation methods, Amortization and intangible assets.

- Inventory Valuation: LIFO, FIFO, and weighted average methods of valuation.

• Cash Flow Statement.

• Introduction to Integrated Reporting

- Financial Statement Analysis: Ratio analysis, Liquidity ratios, Structural ratios, Gearing ratios, Profitability ratios, Shareholder’s ratios

• Health, Disease and the Determinants of Health

• Epidemiological tools and applications

• Dynamics of disease transmission

• Population-level disease measures and data sources

• Introduction to epidemiological study designs for evidence in practice settings

• Health Transition

• Chronic disease epidemiology

• Indian public healthcare delivery system

• Sustainable development and public health

• Ethics in Public Health

• Fundamentals of marketing, understanding needs, wants and demand, role of marketing, holistic marketing.

- Customer Perceived Value and Psychology of buying: value proposition, consumer and buyer buying behaviour, factors affecting consumer behaviour

- Marketing Research: Need, Scope, Types, Qualitative/Quantitative/Questionnaire design

- Marketing Strategy: 7 C framework, value chain analysis, BCG/GE, Ansoff Matrix, PESTEL

- Segmentation, Targeting & Positioning: POP and POD

- Designing and managing products and Services: product differentiation, product life cycle, new product development, branding, pricing

• Integrated Marketing Communication and channels

- Marketing Channels: distribution, retailing, promotion & communication, global marketing

• Socially Responsible Marketing and CSR

• Introduction to Management Accounting and decision-making process

• Classification of Costs

• Cost Behaviour and Cost-Volume-Profits Analysis

• Overhead Allocation & Activity Based Costing

• Budgeting and Variance Analysis

• Short term decision making

• Introduction to Health Information System (HIS)

• Healthcare data sources

• Public Health Surveillance and Public Health Informatics

• HIS for Communicable Diseases and Non-Communicable Diseases

- HIS for Policies & Programs: Clinical Practice Research Datalink (CPRD), UK

• Digital Health & Landscape of Healthcare IT in India: Ayushman Bharat Digital Health Mission (ABDM)

• Electronic Health Records and Sub-modules

• Clinical Decision Support Systems (CDSS), Cloud Computing in Healthcare

• EHR related Healthcare IT business opportunities

• EHR: Project Planning and Change Management for Digital Health

• Safety, Ethics, and Regulations Related to Digital Health

- NDHM Registries: ABHA, Professional and Facilities

• The Digital Personal Data Protection Act, 2023

- Introduction to hospitals: roles, classification, stakeholders

- Management and Organization: objectives, structure, departmentation, managerial functions

- Latest business practices: home healthcare, virtual care, medical tourism, AI, digitization

- Regulation and standards: laws, accreditations

• Clinical departments and processes (OPD, Emergency, IPD, ICU, OT, Laboratory, Imaging)

- Support departments: ADT, medical records, CSSD, food supply, housekeeping, pharmacy, stores, security

- Organization-wide functions: infection control, safety, quality, efficiency

• Emergency codes and patients' rights; performance metrics and issues

• Human Resource Planning, Job analysis and Design, Recruitment and Selection, Training and Development, Performance Management, Compensation

• Decent Work Agenda and Resilient Organizations

• Occupational Health and Safety Management

• Health Promotion and Workplace Health Assessment

• Understanding Self

• Perception and Attribution

• Attitudes

• Motivation and Applied Motivation (job redesign)

• Personality, Leadership, Team development

• Power, Politics and Conflict

• Emotions, Stress and Coping, Diversity in Organisation

- Introduction to research: objectives, types, scientific thinking

• Research design, literature review and hypothesis testing

• Sampling and scaling techniques; data collection methods

- Use of software for data analysis: Excel, SPSS; qualitative research and N-vivo

• Ethics in healthcare research; market research designs; application in business management

• Introduction to Financial Management; Time Value of Money

• Financial systems; capital budgeting (NPV, IRR)

• Capital structure theory and policy

• Working capital and cash management

• Receivables management and credit policy

• Introduction to pharmaceutical industry, trends and challenges

• Quality and regulatory compliance (cGMP)

• Marketing, strategy and operations case studies; Rx to OTC strategy

- Medical devices and med-tech: market, B2B purchase decisions, KOL management

• Managing innovation, ethics and latest medical devices/technology

• Basics of health economics; demand and supply in healthcare

• Production and costs, healthcare markets and pricing

- Economic evaluation techniques: CMA, CBA, CEA, CUA; HALYs, QALYs, DALYs

• Macroeconomic overview of the healthcare sector

• Health insurance overview, financing and social schemes in India

• Underwriting, pricing, reserving and actuarial techniques

• Claims management, TPAs and hospital tie-ups

• Customer service, fraud detection and reinsurance models

Ethics and Business Ethics: Perception, Bias and Personal Values, Framework for ethical decision making, Ethics and Governance of AI for health

- Corporate governance: role of board, governance codes

• Sustainability, ESG and non-financial reporting

• Organizational effectiveness, environment and lifecycle

• Organizational structure, culture and design tools

• Organizational change, knowledge management and innovation

• Introduction to Healthcare Analytics

• Hands-on experience in R and Tableau Prep

• Data pre-processing, cleaning and visualization

- Introduction to machine learning: predictive models and clustering

• Healthcare delivery business and performance metrics

- Industry environment and business models (case studies: Apollo, Max, Fortis, Aster, Dr. Reddy’s)

• Cost structures, expansion models (asset heavy/light), interdependence with pharma, devices and insurance

- Emerging models: medical tourism, home healthcare, telemedicine; sustainability and ethics

• Basics of strategy and strategic management process

• Industry and firm-level analysis

• Business-level and corporate-level strategy; implementation and control

• Quality concepts and determinants; healthcare quality models (Donabedian, HEALTHQUAL)

• Accreditation, patient safety, quality planning and improvement approaches (PDCA, Six-Sigma, Lean, FMEA)

- Tools: Pareto, SPC, Root cause analysis, Fish-bone, 5S, House of Quality; certifications (WHO cGMP, FDA, MHRA)

- Technology innovations in healthcare: AI/ML, blockchain, biomedical sensors

• Evidence-based and personalized medicine, nanotechnology, microfluidics

• Medical robotics, AR/VR, digital twin, 3D printing and emerging tech

• Regulatory environment and overview of healthcare laws

• Laws governing qualifications, patient management, medications, environment safety

• Laws relevant to pharmaceuticals and medical devices; contracts and business law (Indian Contract Act, Companies Act, Sale of Goods Act)

• Payment risk, FEMA, consumer protection, IPR and compliance