Creative Business, Strategy and Leadership Certificate

• Module 1 — How Does Change Affect the World?

• The Truth About Change

• Change Through the Ages

Learning Outcomes:

• Establish the current context for the ever-changing business marketplace

• Explore how factors such as demographics, climate change, pandemic-altered business models and supply chains, Industry 4.0, and geopolitical events are all drivers accelerating the rate of change

• Understand the importance of recognising and assessing your response to change and learn to mitigate risk

• Module 2 — Why Do People (and Organisations) Resist Change?

• Resistance to Change

• The Six Layers of Change

Learning Outcomes:

• Assess the drivers of change (introduced in module 1) that your organisation and/or functional area is most vulnerable to

• Learn to proactively leverage the opportunities created by these drivers through various tools and best practices, such as competitor analysis and mapping the complete product lifecycle

• Grasp and track the business environment you’re operating in through the principles of an external environmental analysis

• Gain steps for effectively leading change through Kotter’s strategic model

• Module 3 — What Drives Change?

• Drivers of Change

• Change Strategies

Learning Outcomes:

• Utilise open systems strategy to help your organisation quickly re-strategise based on external drivers and disruptors

• Understand the right questions to ask to develop and test the efficiency and effectiveness of the open systems strategy for your organisation

• Recognise the dangers of ignoring external drivers and disruptors

• Develop and apply tools to overcome biases and blind spots to diagnose threats and the strategies to avoid them

• Module 4 — How Can Change Help You Transform?

• Implement Organisational Change

• Innovate to Transform

Learning Outcomes:

• Apply the tools, methods and best practices learned in the previous module to develop your unique open system strategy

• Communicate your strategy for organisational buy-in and alignment

• Predict and plan for the disruptors of the future

• Module 1 — Functional Strategy

• Functional Strategy

• Tools of a Functional Strategist

Learning Outcomes:

• Utilise tools and techniques, including PESTLE, competitor, segmentation, and value chain analyses, to gain a better understanding of your functional strengths and weaknesses

• Analyse existing business processes to ensure alignment with external drivers of change

• Develop goals and objectives to align the organisation with senior leadership’s broader vision, purpose, and goals

• Complete a SWOT analysis to create actionable objectives for functional leadership

• Module 2 — Divisional Strategy

• Divisional Strategy

• Tools of a Divisional Strategist

Learning Outcomes:

• Gain tools, models and methods to translate the organisational vision into functional goals

• Interpret and develop aligned goals and objectives to meet the needs and requirements of individual teams and functions

• Recognise your most valuable resources for strategic synchronisation: things like precise market research, strong relationships with suppliers, and more

• Renew or stabilise an organisation

• Module 3 — Corporate Strategy

• Corporate Strategy

• Tools of a Corporate Strategist

Learning Outcomes:

• Gain different tools and techniques for maintaining a healthy organisation: like resource allocation, capital distribution, portfolio analysis, and more

• Recognise the nine critical roles that corporate strategists embody in successful organisations

• Utilise the three primary levers of corporate strategy: vertical/horizontal integration, empowerment, and diversification

• Analyse the makeup of your own organisation and identify its specific strategic needs

• Module 4 — The Strategy of Today and Tomorrow

• Your Strategy Today

• The Future of Strategy

Learning Outcomes:

• Recognise the critical strategic questions that all employees must ask: regardless of their role in an organisation

• Understand how the organisation’s strategy is serving your aspirations (and the aspirations of those around you)

• Explore current trends in organisational strategy: around organisational structures, technological infrastructure, training and development, and sustainability

• Analyse stakeholder capitalism, one of the most powerful strategic models in business today

• Module 1 — Understanding Yourself and Your Peers

• Where Do You Excel?

• The CliftonStrengths Online Talent Assessment

• What Are Your Personal Preferences?

Learning Outcomes:

• Recognise your areas of strength as a leader

• Understand the contexts and situations in which your leadership style excels

• Module 2 — Understanding Your Influence and Power

• The History of Top-Down Leadership

• The Rise of Bottom-Up Leadership

Learning Outcomes:

• Understand why every employee: regardless of title – can create transformational change

• Explore time-tested leadership tactics from some of history’s greatest business minds

• Module 3 — Understanding Your Organisation

• Organisational Dynamics

• Organisational Structure

Learning Outcomes:

• Analyse your organisation’s current strengths and weaknesses

• Evaluate your executive leaders’ vision and performance

• Pinpoint the organisation’s structure and culture and use that to facilitate organisational transformation

• Module 4 — Understanding Your Market

• How Organisations Change

• How Industries Change

Learning Outcomes:

• Gain the tools and tactics you need to forecast impending industry changes: and turn them into opportunities for transformation

• Utilise proven leadership techniques to transform your organisation into a future-ready enterprise that embraces the power of change

• Module 1 — Creative Decision-Making

• The Makeup of a Creative Decision

• Impediments to Creative Decisions

Learning Outcomes:

• Understand how individuals make decisions and the limitations inherent in the decision-making process

• Recognise the pros and cons of key decision-making models

• Understand why individuals and teams sometimes fail to consistently devise creative solutions to problems

• Module 2 — Techniques for Creative Decision-Making

• Overcoming Bias

• Decision-Making Frameworks and Tool

Learning Outcomes:

• Recognise the biases that affect individuals’ decision-making

• Gain techniques for overcoming those biases and thinking more strategically

• Recognise your motivators as a creative decision-maker

• Module 3 — The Creative Power of Groups

• Individual vs. Group Decisions

• Group Decision-Making

Learning Outcomes:

• Explore methodologies for cultivating creativity as a team

• Adapt and apply the best methodologies for creating an agile, high-performing team

• How to best approach and solve problems as a team

• Recognise the pitfalls of team creativity and how to avoid them

• Module 4 — Creative Decision-Making in Business

• Strategic Creativity

• Staying Strategically Creative

Learning Outcomes:

• Understand the competitive business advantages of cultivating a creative mindset within your team and your organisation as a whole

• Gain practical techniques and tools for building and planning creative business strategies

• How to maintain and continuously develop a creative mindset to build a team and organisational culture of creativity and innovation

• Module 1 — Negotiations Basics and Negotiation Styles

• Meaning of Negotiation and Deciding Whether to Negotiate

• Bargaining Basics

• Negotiation Styles

- Negotiation Exercise: Biopharm Seltek Negotiation

Learning Outcomes:

• Identify what constitutes negotiation and which negotiations to engage in or avoid

- Define fundamental concepts and explain how they relate to each other: BATNA, issue, position, resistance point, and zone of agreement

• Apply the best negotiation styles to employ in a given negotiation context

• Module 2 — Distributive Negotiations and Hardball Tactics - Distributive Negotiations: Leverage and Target Setting

- Distributive Negotiations: Information, Offers, Concessions, and Closing

• Hardball Tactics

Learning Outcomes:

• Describe how information is used in distributive negotiations

• Identify sources of leverage for both sides and set an appropriate target by considering relative leverage

• Determine when and how to make first offers and concessions

• Identify and respond to different hardball tactics

• Module 3 — Integrative Negotiations - Integrative Negotiations: Defining the Problem and Understanding Interests

- Integrative Negotiations: Generating Solutions That Create Value

• Aids and Obstacles to Integrative Negotiations

- Negotiation Exercise: Moms.com Negotiation

Learning Outcomes:

• Identify potential ethical issues in negotiations and discuss moral reasoning to guide decision-making on ethical issues

• Know the legal criteria used to assess fraud

• Recognise the challenges in detecting deception and describe potential responses to someone you suspect is being deceptive

• Identify and define biases in perception and cognition, and describe how biases can affect negotiations

• Contrast the effects of positive and negative emotions on negotiations and describe how emotions affect memories of a situation

• Module 4 — Planning Process and Evaluating Success in Negotiations

• The Planning Process

• Evaluating Success in Negotiations

Learning Outcomes:

• List the components of negotiation planning and create a structured plan for a negotiation

• Identify various measures of success in negotiation

• Module 5 — Ethical Issues, Cognitive Biases, and Emotion in Negotiation

• Ethical Issues in Negotiation

• Defining Fraud

• Detecting Deception

• Cognitive Biases in Negotiation

• Emotion in Negotiation

- Negotiation Exercise: Summer Interns Negotiation

Learning Outcomes:

• Identify potential ethical issues in negotiations and discuss moral reasoning to guide decision-making on ethical issues

• Know the legal criteria used to assess fraud

• Module 6 — Communication and Conflict Management

• Communicating Effectively

• Communication Modes

• Managing Difficult Negotiations

• Using Third Parties

Learning Outcomes:

• Describe best practices for communicating in negotiations

• Identify common missteps in communication and evaluate the effectiveness of different communication modes

• Describe the components of Ury’s Barriers and Breakthroughs model and apply breakthrough strategies to a specific negotiation

• Distinguish between third-party options and describe the pros and cons of each; apply third-party principles to mediate conflicts between employees

• Module 7 — Teams and Multiparty Negotiations

• Negotiation Complexities

• Negotiation Teams and Group Negotiation Process

Learning Outcomes:

• Explore the complexities that arise when moving from two-party to multiparty negotiations and explore the role of coalitions in group negotiations

• Discuss the pros/cons of voting rules

• Module 8 — Cross-Cultural Negotiations

• International Negotiations

• Summary of Best Practices

Learning Outcomes:

• Identify cultural dimensions and their impact on negotiations

• Review Weiss’s familiarity-dependent strategy for cross-cultural negotiations

• Review course content to identify relevant and useful lessons for the future