IIM Kozhikode Professional Certificate Programme in Business Management

• Psychological Tenets of Communication

• 7Cs of Communication

• Barriers to Communication

• Components of Nonverbal Communication

• Difference between Hearing and Listening

• Types of Listening

• Non-Listening Behaviours

- Persuasion Triad: Pathos, Logos, Ethos

• CRE Framework of Persuasive Communication

• Importance of Communication in the Tuckman Model of Team

- Communicating Across Cultures: Hofstede and Hall Framework

- Negotiating Across Cultures: Hofstede and Hall Framework

• Types of Presentation

• Audience Analysis

• Components of Impactful Communication

• Crafting Strategy

• Implementation

• Learning

• Balanced Scorecard

• Continuous Review

• Periodic Review

• Inventory Classification

• Reorder Points

• Safety Stock

• Ordering Quantity

• Customisation vs. Standardisation

• Push and Pull

• Process Types

• Short Term Forecasting

• Long Term Forecasting

• Trend Analysis

• Data Smoothening based Forecasting

• Corporate Governance and Company Law Compliance: Adhering to the Companies Act, 2013; Role of independent directors and compliance with CSR obligations

• Intellectual Property (IP) Compliance: Protecting patents, trademarks, copyrights, and designs under Indian IP laws; managing licensing agreements

• Insolvency and Bankruptcy Code (IBC) Compliance: Key provisions of IBC, 2016 and corporate insolvency resolution

- Essentials of Valid Contracts and Formation Issues: Offer, Acceptance, Consideration, Legal Capacity

- Managing Contractual Risks: Force Majeure and Termination Clauses

- Alternative Dispute Resolution (ADR) Mechanisms: Mediation, Arbitration, Conciliation

• Short-term Investment and Financing Decision

• Cash Conversion Cycle

• Floats and Moats

• Relevance of Negative Working Capital

• Time Value of Money

• Cost of Capital

• Net Present value

• Internal Rate of return

• Valuation

• Various Strategies of Digital Marketing

• Case Discussions on strategy choices

- Demo: Access Google Ads and create/run a campaign

• Implement strategies per the marketing funnel

• Exposure to Digital Marketing and its Importance

• Types of Digital Media

• Key Concepts in Digital Marketing and Advertising

- Assignments: Customer Journey Mapping (case)

• Importance of Consumer Behaviour and Marketing Research

• Patterns of Buying Decision Process

• Three Core Decision Making Perspectives

• Internal and External Influences on Decision Making

- Assignment: Qualitative (interview-based) linking concepts

• Person Perception

• Biases and Errors in Judgement/Decision-making

• Fostering Team Effectiveness

• Understanding Difficult People and Scenarios

• Influence Tactics

• Defensive Behaviours / Impression Management Techniques

• Refresh Time Value of Money

• First Principles and Capital Budgeting Techniques

• Estimating Cash Flows for Capital Budgeting and Valuation

• Valuing Different Types of Cash Flows and Applications

• Concepts of Corporate Restructuring

• Differences Between Mergers, Acquisitions and Divestitures

• Concept of Synergy

• Impact of M&A on Firm Valuation

• Importance of Organisational Culture

• Different Fits in an Organisation

• Alignment of Processes to Organisation Structure

• Introduction to L&D, Knowledge and Experiential Learning

• Development

• Training

• Career Management

• What is Coaching?

• Coaching Versus Training?

• Managers as Coaches

• Competency Mapping

• Job Analysis

• Understanding Recruitment and Selection Metrics

• Building Robust Hiring Practices

• Common myths about Marketing

• Customer Orientation & Customer Centric Value

• Evolution of Marketing Concepts

• Marketing Environment

• Creating Value: Marketing Strategy (STP)

• Delivering Value: Marketing Mix (4Ps)

• Understanding Product Concept

• Classification of Products

• Levels of Products and Product Life Cycle

• Branding: Evolution

• Customer-based Brand Equity

• Definition and Types of Knowledge

• Issues in Knowledge Management

• Necessity and Practices in Knowledge Management

• AI in Knowledge Management

• UX and What Constitutes a Good UX

• User Experience

• Usability and its Goals

• Human Computer Interaction to Human-centric Interaction

• Contemporary Issues in UX Design

• Core concepts of marketing

• Marketing Orientation

• Purchase behaviour

• Role and Importance of Culture in Marketing

• Sub Culture

• Cross Culture

• Role of Design in Consumption Decision

• Designing a New Product

• Stimulate Idea Generation and Development

• How to Measure Growth, Inflation and Unemployment (Three Pillars)?

• Why do We have Recessions and Booms?

• Implications for managerial decision-making

• Fiscal Policy, Deficits and Debt

• Trade, Capital Flows and Exchange Rate

• Monetary Policy, Interest Rate and Inflation Targeting

• Demand and Supply

• Equilibrium in a Demand and Supply Framework

• Government Policies/Interventions

• Applications and Market Structures

• Operations Excellence, Lean history and 7 wastes

• Scheduling models, types and demonstrations

• Total Quality Management framework, tools and benefits

• Introduction to Financial Statements

• Methods of Financial Statement Analysis

• How to Read a Balance Sheet

• Introduction to Ratio Analysis

• Financial and Management Accounting

• Costs and Decision-making

• Introduction to Budgets

• Business Analytics

• Artificial Intelligence

• Machine Learning

• Deep Learning

• Generative AI

• Fundamentals of International Business

• Globalisation

• Porter's Diamond of National Competitive Advantage

• Standardisation v/s Local Responsiveness

• Strategic Options for Entering and Competing in Global Markets

• Understanding Consumers Today

• Selling Frameworks

• Sales Role Play Exercise

• Science of Stress Response and Stress Management

• Yoga Concepts for Developing Wellness

• Yoga-based Practices for Stress Management and Developing Wellness

• Archetype Roles

• Teaming Structure and its Elements

• Development Process

• Motivating Team Members

• Sociogram Analysis

• Cross Cultural Teams

• Team Member Compositions: Personalities and Misconceptions

The coveted Certificate Programme in GenAI for managers exclusive FREE access with this programme

• In-depth, advanced curriculum

• 12 hours of learning content

• Real-life use cases of GenAI

• Industry-specific modules and toolkit