Offered by Indian Institute of Management Calcutta

IIM Calcutta AI

Executive programme for product professionals delivered live online with campus immersions that builds AI-enabled product strategy, analytics-driven decision-making, agile execution and a capstone to launch scalable digital products.

Duration
9 Months
Current batch / intake
Batch 01
Learning format
Live Online & Campus Immersion
Program fee
₹3,00,000
Program start
10 January 2027
Apply by
7 November 2026
Duration 9 Months
Mode Live Online & Campus Immersion
Program Fee ₹3,00,000
Apply By 7 November 2026

Program Overview

The AI-Powered Product Management programme is a part-time, executive course delivered through live online sessions complemented by two campus immersions at IIM Calcutta. It combines case studies, simulations and a capstone project to build capabilities across customer discovery, product strategy, agile execution, analytics and AI-driven product innovation.

Designed for aspiring and experienced product professionals, mid and senior managers, technologists and founders, the programme emphasises practical outcomes: building AI-enabled product strategies, driving product-led growth, designing MVPs and GTM plans, and scaling platform or SaaS products. Learning methods include live masterclasses, hands-on simulations, a real-world capstone and on-campus interactive sessions to strengthen peer networks and leadership skills.

Why consider this program

Key highlights and core differentiators that set this program apart.

Dedicated AI-in-Product-Management module

Certificate of Completion from IIM Calcutta

Industry-relevant capstone project (strategy, MVP, GTM)

Live online delivery with 2 campus immersions at IIM Calcutta

Weekend-friendly schedule and interactive simulations

What you may gain

Core capabilities, strategic skills, and managerial frameworks you will acquire.

  • Build AI-enabled product strategies aligned with evolving business and customer needs
  • Drive product-led growth through customer-centric product thinking and innovation
  • Develop scalable digital products and platform-based business models
  • Leverage analytics and data-driven insights for product decision-making
  • Apply agile methodologies to manage product development and execution
  • Design effective go-to-market and product launch strategies
  • Lead cross-functional collaboration across business, technology and customer teams
  • Strengthen strategic product leadership in digitally transforming organisations

Program at a glance

Essential delivery mode, timeline, and candidate eligibility at a glance.

Career level
Mid-Level
Mode
Live Online & Campus Immersion
Language
English
Certification
Certificate
Application status
Open

Curriculum / Course Content

Comprehensive breakdown of course modules, masterclasses, and hands-on projects.

Introduction to Product Management

  • Evolution of Product Management, Role of Product Manager, Product Owner vs Product Leader

Product Lifecycle

  • Product Lifecycle Management, Product Thinking, Customer-Centric Products

Product-Led Growth

  • Product-Led Growth Fundamentals, Digital Product Ecosystem

Customer Discovery

  • Customer Discovery Frameworks, Problem Identification

Market Research

  • Market Research, Competitive Intelligence

Customer Understanding

  • Persona Development, Customer Journey Mapping

Product-Market Fit

  • Product-Market Fit Frameworks, Jobs-to-Be-Done Methodology

Product Strategy

  • Product Vision, Strategy Development

Business Models

  • Business Model Design (B2B, B2C, Platform)

Product Planning

  • Product Portfolio Management, Strategic Planning

Roadmapping

  • Roadmap Prioritisation Frameworks

Platform Strategy

  • Platform & Ecosystem Strategy

Design Thinking

  • Design Thinking Framework

User Experience

  • UX Research, Customer Experience Design

Prototyping

  • Wireframing, Prototyping

Testing

  • Usability Testing, Accessibility Design

Agile Methodology

  • Agile & Scrum Framework

Product Development

  • Backlog Management, Sprint Planning

MVP Strategy

  • MVP Development, Lean Product Development

Execution

  • Cross-functional Team Collaboration

Product Metrics

  • Product Metrics & KPIs

Analytics Framework

  • North Star Metrics, Funnel Analysis

Experimentation

  • A/B Testing, Experimentation

Growth Analytics

  • Customer Analytics, Growth Analytics

Product Positioning

  • Product Positioning & Messaging

Pricing Strategy

  • Pricing Strategy & Monetisation

Go-To-Market

  • Go-To-Market Planning

Product Launch

  • Product Launch Frameworks

Growth Strategy

  • Customer Acquisition Strategy

AI in Product

  • AI in Product Strategy

Generative AI

  • Generative AI for Product Innovation

AI Applications

  • AI-Driven Personalisation

Intelligent Products

  • Automation & Intelligent Products

AI Governance

  • AI Ethics & Governance

Platform Models

  • Platform Business Models

SaaS Products

  • SaaS Product Management

API Economy

  • API Economy & Integrations

Digital Transformation

  • Digital Transformation Strategy

Cloud Products

  • Cloud-Based Product Management

Leadership

  • Product Leadership Skills

Stakeholder Management

  • Stakeholder Management

Cross-functional Leadership

  • Influencing Without Authority

Team Management

  • Product Team Building

Product Scaling

  • Scaling Digital Products

Growth Strategy

  • Product-Led Growth

Retention Strategy

  • Retention & Engagement

Market Expansion

  • International Market Expansion

Future Technologies

  • AI-Native Products

Blockchain

  • Web3 & Blockchain Products

IoT

  • IoT Product Management

Sustainability

  • ESG & Sustainable Products

Future of Product

  • Future of Product Management

Product Strategy

  • Product Strategy Development

MVP Design

  • MVP Design & Development

GTM Strategy

  • Go-To-Market Strategy

Final Presentation

  • Capstone Presentation

Learning format and experience

Format, class schedules, campus immersion details, and evaluation criteria.

Study format

Mode and time commitment

Mode
Live Online & Campus Immersion
Duration
9 Months
Live learning

Class schedule

Sunday · 9:30 AM – 12:30 PM · Weekly

In-person experience

Campus component

Participate in 2 campus Immersion of 2 days each at Indian Institute of Management Calcutta designed to enrich academic learning, peer interaction and collaborative engagement.

  • Attend in-person faculty sessions
  • Engage in interactive classroom discussions
  • Experience the IIM Calcutta campus environment
  • Network with peers across industries
  • Strengthen learning through immersive engagement Note: Information regarding the campus immersion will be communicated to participants in due course.
Learning approach

How you will learn

  • Live online sessions
  • Case studies and business simulations
  • Interactive classroom discussions during campus immersion
  • Capstone project with industry-relevant deliverables
  • Group-based sessions for peer networking
  • Practical practice sessions and hands-on simulations
Assessment

How learning is evaluated

  • Programme completion assessed through attendance and evaluation requirements
  • Industry-relevant capstone project and final presentation as part of course assessment
  • Assignments, case-study evaluations and practical simulations (implied through pedagogy and capstone requirements)

Eligibility and admissions

Eligibility criteria, work experience requirements, and admission steps.

Who this program is for

  • - Aspiring Product Managers: Professionals looking to transition into product management and product strategy roles.
  • - Mid and Senior-Level Professionals: Managers seeking to drive digital transformation and product-led growth initiatives.
  • - Technology and Data Professionals: Professionals aiming to combine technical expertise with business and product strategy.
  • - Entrepreneurs and Startup Founders: Leaders building and scaling customer-centric digital products.
  • - Business and Functional Leaders: Professionals leading innovation, customer experience and cross-functional initiatives.

Eligibility criteria

  • - Minimum Work Experience: 3 years
  • - Academic Qualification: Graduate or diploma holder (10+2+3) in any discipline from a recognised university or institution
  • - International Participants: Graduate degree or equivalent from a recognised university or institution in their respective country
Minimum qualification
Graduate
Experience
3yrs and above

Admission and selection process

Admission criteria

  • Corporate nominations accepted.
  • Admission based on evaluation of application and supporting credentials.
  • Select applicants may be invited for an interview with the Programme Directors.

Selection process

  1. Application submission and initial registration
  2. Programme advisor guidance and application review (profile screening)
  3. Pay processing/preliminary registration fee (administrative step)
  4. Submit documents and attend interview if required
  5. Receive offer letter and confirm participation
  6. Complete onboarding formalities

Important Dates

Key application deadlines, batch commencement dates, and intake schedules.

Application Deadline 7 November 2026
Program Start Date 10 January 2027
Fees schedule — Instalment 26 March 2027 — 96,000 INR
Fees schedule — Instalment 36 May 2027 — 96,000 INR

Date notes

Campus immersion schedule and exact dates will be communicated to participants in due course; curriculum matrix subject to change based on emerging industry trends and academic requirements.

Fees and Financing

Tuition fees, flexible installment schedules, and available financing options.

Total Programme Fee₹3,00,000
Fee or instalmentAmountDue date / termsNotes
Processing Fee₹2,500At the time of applicationTaxes additional as applicable
Instalment 1₹1,05,500Within one week of offer roll outTaxes additional as applicable
Instalment 2₹96,0006th March, 2027Taxes additional as applicable
Instalment 3₹96,0006th May, 2027Taxes additional as applicable
Total Fee₹3,00,000—Fees mentioned above are exclusive of GST

Fee notes

  • Fees mentioned are exclusive of GST; GST will be charged extra on fee components.
  • Any increase in applicable taxes during the programme tenure must be borne by participants.
  • Processing fee of INR 2,500 is payable at the time of application and is part of the fee schedule.
  • Campus fee (if any) will not be mentioned separately on promotional material.
  • Books will not be couriered to international locations; international participants will receive ebooks or Indian-address delivery for printed books.
Certificate Details

Participants who successfully complete the programme and meet the prescribed attendance and evaluation requirements will receive a Certificate of Completion in AI-Powered Product Management from IIM Calcutta.

Sample Certificate

Indian Institute of Management Calcutta Certificate

IIM Calcutta AI - Indian Institute of Management Calcutta sample certificate
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